Articles tagged with: Blyk and Mobile Tv

Third of under 35 year olds receptive to idea of ad-sponsored mobile content

A new UK survey, commissioned by Mobixell Networks - providers of mobile multimedia and advertising solutions - amongst 832 mobile phone users, reveals a sizeable opportunity exists amongst the 16-34 year-old demographic to offer ad-funded mobile content via rich media services like multimedia messaging or mobile video services. The findings reveal that 35% of 16-35 year-olds would use more MMS and 29% would use more video services if they were offered free or discounted in return for receiving mobile adverts.  more

Related Tags: google, mms, mobile-advertising, gfk, mobile-content, UK

Report Forecasts 60% Annual Growth in Mobile Advertising over the Next 4 Years

As consumer demand for mobile broadband services reaches critical mass… Arthur D. Little predicts in a new report that in the coming years mobile advertising is poised to be the next major digital media platform for brands to reach customers, and the key telecoms players have a great deal to gain from bringing their services to market early. more

Related Tags: google, mms, arthur-d.-little, voicemail, compete, mobile-advertising