Articles tagged with: Bango and Wap

UK mobile content providers profit from booming US market

UK based mobile billing supplier, bango says that the lure of the growing US mobile market is proving to be rewarding for many of the UK's mobile content brands. UK market leaders including Flirtomatic, Mobile Streams and Animation FC have all launched in the US and are profiting from the availability of mobile search and advertising inventory along with mobile web payments covering both on-bill and credit cards to maximize revenues. more

Related Tags: mobile-billing, mobile-streams, hotspots, billing, base, mobile-content, three, USA

Bango reports four-fold increase in WAP billing in the USA

In the last three months, mobile billing vendor, bango says that it has seen a four-fold increase in the number of WAP transactions in the USA, as content providers choose to sell their content using its mobile billing relationships with AT&T, Sprint Nextel and Virgin Mobile. This reflects a shift in the way mobile content is sold in the US with WAP billing gaining momentum as the industry realizes the mobile web delivers a superior and safer consumer experience. more

Bango Launches Mobile Billing Service in South Africa

UK based mobile billing supplier, bango has announced it is now processing on-bill payments in South Africa, one of the leading countries in the mobile web. South Africa, which is in the top five countries in bango's mobile web surfing chart, has over 42 million mobile subscribers and a mobile penetration rate of between 85-90% of the population. more

Related Tags: analytics, mtn, billing, mobile-billing, South Africa

Social Networking Sites Dominate Mobile Internet Access

..ly is one Web, with people using whichever device they choose to connect to that Web." The report is available in its entirety from http://www.opera.com/mobile_report/ more

Related Tags: google, social-networking, wikipedia, opera, opera-mini

Bango Publishes Benchmarking Data for Mobile Advertisers

UK based mobile billing firm, bango published click through and conversion rates from mobile advertising campaigns to help marketers measure the success of their campaigns. Banner and text ads on mobile websites typically have a click through rate of 2-8% with a conversion rate of 2-5% which can be as high as 12% on some networks. This data was collected by bango customers who use bango Analytics to measure their mobile marketing campaigns. more

Vodafone UK moves to the top spot in off-portal sales

Looking back over 2007, UK based mobile billing provider, bango reports strong commercial gains for UK operators that moved to open up the mobile web, with Vodafone UK rising to first place in the value of off-portal content sales. Measured across its total base of content providers, bango saw traffic grow fastest on networks where steps were taken to encourage more browsing off-portal and payout rates increased to content providers. more

UK's New Mobile Billing Platform Reducing Customer Complaints

UK based mobile billing supplier, bango has reported positive key performance indicators, based on an analysis of the first million transactions the company has processed since the launch of Payforit in the UK mobile market earlier this year. 92% of transactions were completed successfully with an error rate of less than 1%. And with refund levels at below 0.01%, there was a significant reduction in the need for expensive customer care. more

Bango Reports Fewer Refund for WAP Sites Compared to Premium SMS

bango, the mobile content billing provider has released the results of a new study which shows that mobile content sales generated through off-portal WAP sites (mobile websites) deliver a huge reduction in after-sale customer care costs. Compared to the traditional Premium SMS off-portal content model, where refunds can be between 10-20% of sales, off-portal WAP sites result in refunds for fewer than 1% of transactions, on average. more

Related Tags: customer-care, premium-sms

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