Articles tagged with: Bango and Social Networking

Mobile advertising on social networking sites must drive two-way interaction

.. communities; it is available for download at http://bango.com/whitepaper2.  more

Related Tags: analytics, rsa, abi-research, ovi, personal, mobile-advertising, testing

Social Networking Sites Dominate Mobile Internet Access

..ly is one Web, with people using whichever device they choose to connect to that Web." The report is available in its entirety from http://www.opera.com/mobile_report/ more

Related Tags: google, wikipedia, opera, opera-mini, wap

Bango Publishes Benchmarking Data for Mobile Advertisers

UK based mobile billing firm, bango published click through and conversion rates from mobile advertising campaigns to help marketers measure the success of their campaigns. Banner and text ads on mobile websites typically have a click through rate of 2-8% with a conversion rate of 2-5% which can be as high as 12% on some networks. This data was collected by bango customers who use bango Analytics to measure their mobile marketing campaigns.  more

Related Tags: sony-ericsson, analytics, bluetooth, ran, mobile-advertising, sony, mobile-billing, wap