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Articles tagged with: Bango and Mobile Advertising
Mobile advertising on social networking sites must drive two-way interaction
.. communities; it is available for download at http://bango.com/whitepaper2. more
Related Tags: social-networking, analytics, rsa, abi-research, ovi, personal, testing
USA Knocks UK off the Top of Charts for Mobile Web Browsing and Buying
..ack of awareness and to help, we have created a short video at www.bango.com/mobiletracking which explains how you can get a good grasp of how much mobile traffic you have." The February Bango statistics identified mobile web browsers f more
Related Tags: sim, iphone, apple, apple-iphone, billing
Bango Publishes Benchmarking Data for Mobile Advertisers
UK based mobile billing firm, bango published click through and conversion rates from mobile advertising campaigns to help marketers measure the success of their campaigns. Banner and text ads on mobile websites typically have a click through rate of 2-8% with a conversion rate of 2-5% which can be as high as 12% on some networks. This data was collected by bango customers who use bango Analytics to measure their mobile marketing campaigns. more
Related Tags: sony-ericsson, social-networking, analytics, bluetooth, ran, sony, mobile-billing, wap
Over Half of Mobile Web Users Now Based Outside the UK-USA
Mobile billing provider, bango has published statistics that show a shift in mobile web traffic, from mature mobile markets of Europe and the US to the developing markets of China and India. Today, 54% of people surfing the mobile web come from outside the US and Europe, highlighting the importance of well targeted mobile advertising that reaches the intended consumer profile. more
Related Tags: analytics, mvno, free-mobile
Vodafone UK moves to the top spot in off-portal sales
Looking back over 2007, UK based mobile billing provider, bango reports strong commercial gains for UK operators that moved to open up the mobile web, with Vodafone UK rising to first place in the value of off-portal content sales. Measured across its total base of content providers, bango saw traffic grow fastest on networks where steps were taken to encourage more browsing off-portal and payout rates increased to content providers. more
Related Tags: vodafone-uk, premium-sms, mobile-billing, wap, UK
Tracking Page Impressions on Wireless Internet Sites
bango, the wireless internet billing vendor has launched a new service for wireless internet sites which offers them tracking and analytics capabilities that enable brands and content providers to see and understand visitors to their mobile internet sites. bango Vision provides detailed and accurate insights into a mobile customer base, across hundreds of mobile networks worldwide. more