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Articles tagged with: Bango and Analytics
Wi-Fi Usage by Smartphones Impacting Mobile Content Revenues
Mobile billing service provider, bango has warned that over 20% of people visiting web sites to purchase content using their mobile phones are now connecting via Wi-Fi. The firm says that this presents a major challenge to both content providers and operators as these mobile visitors are unrecognized by the networks, making it difficult to sell and market mobile services to them and hence impacting mobile content revenues. more
Related Tags: wi-fi, smartphone, chipsets, windows, billing, mobile-billing, mobile-content, google-android, bandwidth
Mobile Web Analytics Platform Tracks Users Over Different Network Connections
Mobile billing and analytics firm, bango has launched its latest version of its site tracking platform, which the firm says can now track a mobile internet user even if they switch from cellular to Wi-Fi whilst visiting the same website. more
Related Tags: wi-fi, smartphone, , privacy, itu, tim, ovi, iden, mobile-internet, billing
iPhone: Not a top 20 handset for browsing and buying on the mobile web
.. 3 Nokia 6300 9.40% 4 Nokia N70 5.06% more
Related Tags: google, sony-ericsson, nokia, iphone, samsung, tim, wind, ericsson, ovi, rim, mobile-internet, billing, mobile-billing, mobile-content
Mobile advertising on social networking sites must drive two-way interaction
.. communities; it is available for download at http://bango.com/whitepaper2. more
Related Tags: social-networking, rsa, abi-research, ovi, personal, mobile-advertising, testing
Bango Launches Mobile Billing Service in South Africa
UK based mobile billing supplier, bango has announced it is now processing on-bill payments in South Africa, one of the leading countries in the mobile web. South Africa, which is in the top five countries in bango's mobile web surfing chart, has over 42 million mobile subscribers and a mobile penetration rate of between 85-90% of the population. more
Related Tags: mtn, billing, mobile-billing, wap, South Africa
Bango Publishes Benchmarking Data for Mobile Advertisers
UK based mobile billing firm, bango published click through and conversion rates from mobile advertising campaigns to help marketers measure the success of their campaigns. Banner and text ads on mobile websites typically have a click through rate of 2-8% with a conversion rate of 2-5% which can be as high as 12% on some networks. This data was collected by bango customers who use bango Analytics to measure their mobile marketing campaigns. more
Related Tags: sony-ericsson, social-networking, bluetooth, ran, mobile-advertising, sony, mobile-billing, wap
Over Half of Mobile Web Users Now Based Outside the UK-USA
Mobile billing provider, bango has published statistics that show a shift in mobile web traffic, from mature mobile markets of Europe and the US to the developing markets of China and India. Today, 54% of people surfing the mobile web come from outside the US and Europe, highlighting the importance of well targeted mobile advertising that reaches the intended consumer profile. more
Related Tags: mvno, mobile-advertising, free-mobile
Tracking Page Impressions on Wireless Internet Sites
bango, the wireless internet billing vendor has launched a new service for wireless internet sites which offers them tracking and analytics capabilities that enable brands and content providers to see and understand visitors to their mobile internet sites. bango Vision provides detailed and accurate insights into a mobile customer base, across hundreds of mobile networks worldwide. more
Related Tags: ovum, mobile-advertising