Articles tagged with: Asia Pacific and Mobile Advertising

Evolving Landscape of Mobile Broadband in Asia

Asia's mobile subscriber total is expected to surpass 2 billion subscribers by 2012 when 63 percent of the regions' residents are expected to own a mobile phone. However, the fact remains that in 2008 only 8 percent of the region's subscriber base was using 3G and launches in several Asian markets have left much to be desired in terms of subscriber and revenue uptake.  more

Related Tags: , 3g, mobile-tv, tim, lte, mobile-payments, ovi, iden, mobile-broadband, location-based-services, 3g-modem, long-term-evolution, ringtones, modem

3G to Triple Mobile Advertising in Australia This Year

The mobile advertising market in Australia is very much in its infancy with total revenues reaching just $2.5 million in 2007. However, this figure is set to grow more than 300 per cent in 2008 and be sustained into next year driven by the growing consumer take-up of 3G data services coupled with attractive campaign pricing to entice advertisers.  more

Related Tags: mms, mobile-data, driving, hutchison, Australia

Mobile Marketing Assoc Publishes Advertising Guidelines

The Mobile Marketing Association (MMA) has published its global Mobile Advertising Guidelines. The first set of global guidelines issued by the association have received industry endorsements from associations such as IAB UK and Mexico, dotMobi Advisory Group (MAG), ADMA and others.  more

Related Tags: mms, verizon, driving