Articles tagged with: Arthur D. Little and Mobile Tv

Projections for Significant Mobile TV Subscriber Increase

Approximately 40 million users watch mobile TV based on broadcast networks, in addition to those watching mobile TV streams via 3G networks - but this is well below initial projections and only about 1% of all mobile phone users, says a report from Arthur D. Little. Even the business models in markets with sizeable numbers of broadcast mobile TV subscribers - such as Japan with 18 million, South Korea with 17 million or Italy with well over 1 million - have not yet become viable commercial success stories. However, mobile operators remain interested in promoting the service as it can support customer acquisition and retention, and can be used to promote high value "flat-rate packages".  more

Related Tags: 3g, eu, satellite, play

Report Forecasts 60% Annual Growth in Mobile Advertising over the Next 4 Years

As consumer demand for mobile broadband services reaches critical mass… Arthur D. Little predicts in a new report that in the coming years mobile advertising is poised to be the next major digital media platform for brands to reach customers, and the key telecoms players have a great deal to gain from bringing their services to market early. more

Related Tags: google, mms, voicemail, compete, mobile-advertising, blyk