Articles tagged with: Arthur D. Little and Compete

Report Forecasts 60% Annual Growth in Mobile Advertising over the Next 4 Years

As consumer demand for mobile broadband services reaches critical mass… Arthur D. Little predicts in a new report that in the coming years mobile advertising is poised to be the next major digital media platform for brands to reach customers, and the key telecoms players have a great deal to gain from bringing their services to market early. more

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50% mobile broadband penetration in Europe within 5 years

As consumer demand for mobile broadband services reaches critical mass - telecom operators can expect that 50 percent of the European population will access the internet through broadband on their mobile phones by 2012, according to the seventh annual research report from Exane BNP Paribas and Arthur D. Little.  more

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