|
|
Articles tagged with: Arbitron
Colleges and Military Bases Have High Penetration of "Cellphone Only" Households
.. households in 151 diary markets. On the web: Arbitron more
African Americans Spend More on Wireless
A new report from arbitron and Scarborough Research has found that mobile operators have an opportunity by targetting black consumers in the US market. The study shows that, with more than US$760 billion in spending power, black consumers today represent a critical and growing target market for advertisers. more
Related Tags: