Articles tagged with: Apps Store and Smartphone

Smartphone Downloads from All App Stores to Reach 6.67 Billion in 2014

Smartphone penetration in the U.S. mobile markets is increasing rapidly. For some time, mobile operators have been offering a branded 'catalog' of mobile content and services that could be purchased from the handset itself. However, all that is changing for smartphones, in which newer types of targeted app stores are being introduced to enable the device owner to purchase content from outside the operator environment. The availability of a large number of inexpensive or free mobile applications that leverage the next-generation technical capabilities of the target device will help drive adoption. However, in the end, service differentiation and generating suitable return on investment from the app store business could be challenging.  more

Related Tags: mobile-content, free-mobile

Mobile Application Store Users to Quadruple in Five Years

Marketers and advertisers have a new way to reach mobile audiences, courtesy of yet another emerging market trend credited to the iPhone. Apple's debut of the iPhone Apps store has provided a platform for branded applications. Recent research from In-Stat forecasts more than 100 million apps store compatible mobile phones from multiple manufacturers will be shipping within five years.  more

Related Tags: iphone, analytics, apple, smartphones, wind, in-stat, palm, app-store, windows