Articles tagged with: Apps Store and Juniper Research

Freemium Model to Predominate in Mobile Apps with VAS revenues Reaching $14bn by 2014

Annual revenues from value-added services upsold through downloaded apps are expected to exceed $14bn by 2014, according to a new report from Juniper Research. The mobile applications report found that storefronts are increasingly likely to offer the facility to upsell premium content from within the app itself (including the App Store, starting later this year). The result being that the freemium business model – whereby applications are offered on a free to download basis but subsequently offer incremental revenues from subscription-based services and additional content options - will become increasingly prevalent over the next five years.  more

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