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Articles tagged with: Apple and Mobile Advertising
Australian Androids Admeasurement Advances Against Apple
apple's iOS smartphones have continued to lose share to Android in terms of mobile advertising traffic in Australia, according to the ad agency, InMobi. Between January and March, apple's smartphone share of impressions dropped 2 percent to 59 percent and Android grew 2 percent to 36 percent on the InMobi network. more
Related Tags: chunghwa-telecom, Taiwan
Apple's iOS overtakes Android for the first time in New Zealand
apple's iOS platform has overtaken Android for the first time in New Zealand in terms of mobile advertising traffic, according to InMobi. more
Android's lead in Europe continues to grow, but Apple is on the rise again
Mobile advertising agency, InMobi says that it has seen further significant growth in Europe, with mobile impressions increasing 53% in just 90 days and InMobi now boasting nearly 21.9 billion impressions per quarter in the region. more
Location-Based Adverts for Apple Apps that Can't Offer Them
PressOK Entertainment says that it has developed a local advertising platform for apple iOS based games that evades apple's ban on location based advertising in apps that don't offer a related location specific service. more
Related Tags: pressok-entertainment, location-based-services, apple-ios
Apple's Head of Mobile Advertising to Leave the Company
apple is losing its mobile advertising exec, Andy Miller who is leaving the company to join the private equity investment company, Highland Capital, based in an office in California. more
Related Tags: quattro-wireless, USA
Apple Confirms Shutting Down Quattro mobile Ad Agency
apple has confirmed that it is shutting down its recently acquired mobile advertising agency, Quattro Wireless has it focuses efforts on its in-house platform, iAd, which only works with apple devices. The shut down comes into effect next month. more
Related Tags: quattro-wireless, iad, wireless
Google's AdMob attacks Apple's new mobile ad rules
Google thinks its increasingly bitter rival Apple is trying to muscle it out of the mobile advertising competition on the iPhone, iPad and iPod Touch. more
Apple Just Gutted The Mobile Ad Market
Related Tags: admob
More Skepticism And Praise For Apple's Quattro Wireless Deal
Related Tags: quattro-wireless
Meet Apple's Mobile Advertising Boss, Andy Miller
Related Tags: quattro-wireless
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