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Articles tagged with: App Store
New platforms to boost mobile game Sales
Following the success of Apple's iPhone and iPod Touch as games platforms, and its App Store as a retail channel, a host of mobile players have launched or plan to launch similar services to try and capitalise on this success. Analysts at Screen Digest believe that new mobile games platforms for smartphone devices will boost the mobile games industry which has shown signs of slowing. more
Related Tags: mobile-games, screen-digest, iphone, billing
Iconic computer game, Tetris is celebrating its 25th birthday this month. Tetris is one of the world’s most popular casual computer games with over 125 million products sold on more than 30 platforms and available in more than 50 countries. more
Smartphones: the silver lining of the declining handset market
Opinion by Ovum's Adam Leach, Devices principal analyst
Smartphone shipments will reach 406.7 million by 2014
During 2008, in a first for the mobile industry, consumer demand for third-party
applications started driving both handset sales and revenues for developers and
OEMs. Apple’s success with the App Store has prompted other players to focus
on devices that can enable third-party developers to easily bring applications
and services to mobile phones.
more
Related Tags: ovum, smartphone, symbian, nokia, google, microsoft, sony, windows, google-android
Apple App Store Captured 12 Percent Market Share in 2008
Strategy Analytics research shows that the Apple App Store captured a 12% volume share of the mobile applications market in 2008. However, the App Store's value is significantly lower due to intense competition between developers which has pushed down application prices. more
Related Tags: strategy-analytics, apple, iphone
Blackberry LBS Apps 4-Times More Expensive Than iPhone, Android LBS Apps
Wi-Fi hotspot based location services provider, Skyhook Wireless has released a report on trends in location-aware apps from Apple's App Store, Google's Android Marketplace and Blackberry App World. more
Related Tags: skyhook-wireless, iphone, apple, android, google, blackberry, seven, hotspot
EU-Funded Study Warns of GPS Phone Privacy Concerns
At a time when privacy issues are higher on the news agenda than ever, the EU-funded Network of Excellence FIDIS (Future of Identity in the Information Society) is urging users to safeguard their digital identity and privacy, especially when using mobile technologies. The team is particularly concerned that, in the wake of Apple's ‘Thanks a Billion' campaign to celebrate the billionth download from the App Store, consumers are still not aware of the potential privacy issues involved with these technologies. more
Related Tags: privacy, gps, a-gps, apple, nokia, location-based-services, security, life
The iPhone effect: will it work its magic on mobile advertising?
Opinion piece by Eden Zoller, principal analyst at Ovum
It is not just the iPhone platform that is attractive to advertisers
The iPhone and devices that are following in its wake provide the best platform
yet for enabling mobile advertising because they are optimised for rich media
applications like video and also provide a genuinely good mobile browsing
experience. This means the potential for better, more creative mobile
advertising campaigns and of course a more engaging user experience. Another big
plus for advertising on the iPhone is the kind of people that own them. Comscore
recently released data about iPhone application users that suggests they are a
particularly attractive demographic for advertisers, with higher than average
incomes and higher than average engagement with online media. More than half
(54%) of app users are in households with incomes greater than $75,000 per year.
Engagement with online retail scored particularly highly, which suggests they
could be open to mobile commerce that by its nature has a strong affinity with
mobile advertising.
more
Related Tags: iphone, mobile-advertising, admob, rim, comscore, mobile-commerce
VoIP provider Skype has confirmed speculation and announced that it has launched a Skype application for the Apple iPhone, which will be available on the Apple App Store from today. The app also adds Skype calling and instant messaging to any second generation iPod touch with a compatible headset and microphone. more
Related Tags: wi-fi, 3g, iphone, skype, apple, ipod, voip, edge, ovi, instant-messaging, gprs, presence
Mobile E-Mail Tops British iPhone Usage
According to a report from mobile usage analysts, comScore, three-quarters of British iPhone owners use mobile e-mail, making it the most popular type of mobile content consumed on the device. more
Related Tags: nokia, iphone, social-networking, smartphone, tim, ovi, comscore, mobile-games, mobile-content, UK
Mobile Application Store Users to Quadruple in Five Years
Marketers and advertisers have a new way to reach mobile audiences, courtesy of yet another emerging market trend credited to the iPhone. Apple's debut of the iPhone Apps store has provided a platform for branded applications. Recent research from In-Stat forecasts more than 100 million apps store compatible mobile phones from multiple manufacturers will be shipping within five years. more
Related Tags: iphone, analytics, smartphone, apple, smartphones, wind, in-stat, palm, apps-store, windows