Articles tagged with: android and Os

Symbian Handsets Generate Higher Advert Click-Rates than Apple's iPhone

Mobile advertising optimiser, Smaato says that its internal metic's show that Symbian and Feature Phones have bucked the global drop in advert click-through rates, both registering growth. In the US, Smaato's metrics reveal that Symbian dominates the region in terms of CTR's, 2.7x higher than it's closest rival, Apple's iPhone. The data acts as further proof that there's more to mobile advertising than the iPhone, even in its largest market, the USA. more

Related Tags: mobile-advertising, symbian, smaato, europe, mobile-web, usa, feature-phones

Android Shakes Up U.S. Smartphone Market

The android operating system (OS) continued to shake up the U.S. mobile phone market in the first quarter (Q1) of 2010, moving past Apple for to take the number-two position among smartphone operating systems, according to The NPD Group. The research reveals that based on unit sales to consumers last quarter the android operating system moved into second position at 28 percent behind RIM's OS (36 percent) and ahead of Apple's OS (21 percent). more

Related Tags: apple, blackberry, windows-phone-7, wireless, windows-phone,

Android Phones Light-up UK Mobile Handset Market with Startling Growth

The popularity of android phones has gathered considerable pace in the last month - with latest UK figures showing sales growth increasing fourfold in just four weeks. more

Related Tags: pace, UK

Variety of Android Based Phones Increasing

AdMob has published its monthly view of the market and noted that the diversity of devices in the android ecosystem is increasing, driven by the launch of new devices from different manufacturers with various form factors, capabilities, and OS versions over the past seven months. In contrast, the iPhone OS runs on devices from a single manufacturer, a single form factor (until the launch of the iPad in April), and all devices have the ability to upgrade OS versions. more

Related Tags: admob, mobile-advertising, ipad, nexus-one, google-nexus-one, qwerty, nexus

Android Suffers Drop in Mobile Advertising Index but outshines in SE-Asia

Mobile adverts served to android smartphones have been enjoying huge success in terms of click-through rates in South East Asia. But on the global front, it has dropped by around 50% and into fifth place, with Symbian retaining top spot and Feature Phone handsets, the only handset OS to make consistent gains over the last four months, claiming second space, reports mobile advertising vendor, Smaato. more

Android Fragmentation: Speed Bump or Road Block?

One of the potential winners in the quickly growing smartphone market is Google's android platform, which shipped on more than 6 million handsets in 2009 and is forecast to ship on over 20 million in 2010. However, the rapid pace of android's growth also threatens to fragment the platform, according to a new study from IMS Research. more

Related Tags: pace

User Experience Propel Google's Android into Tablet Territory

Apple is expected gain significant share of the tablets market, with strong pre-orders for iPad tablets and millions projected to ship in 2010. Yet, many other suppliers are rolling out tablet products this year, with a fair share of these based on Google's android operating system. IMS Research estimates that about 24% of the tablets shipping in 2010 will be based on android. more

Related Tags: apple-ipad, tablet, ipad, tablets, apps

Android Will Still Lag Symbian in Mobile OS Market in 2013

Shipments of smartphones will reach nearly 400 million units by 2013, growing at a compound annual growth rate (CAGR) of 20.9%, reports IDC. Underpinning the converged mobile device market is the constantly shifting mobile operating system (OS) landscape. In a market that was once dominated by a handful of pioneers, such as BlackBerry, Symbian, and Windows Mobile, newcomers touting open standards (android) and intuitive design and navigation (Mac OS X and webOS) have garnered strong end-user and handset vendor interest. more

Related Tags: symbian, linux, smartphones, operating-system, navigation, webos

Developers Struggling to Profit from Android Apps

android OS developers are frustrated with low download volumes, poor marketplace design and discovery options, and lack of an effective consumer billing system, reports a survey carried out by Skyhook Wireless. These factors make it difficult for developers to generate revenue. more

Related Tags: skyhook-wireless, apps

New Mobile Platforms Drive Smartphone Growth Worldwide

While Symbian devices such as the Nokia N70 and N95 continue to be popular handsets, analysis from mobile advertisign agency, AdMob finds that the iPhone OS, android and webOS have gained marketshare over competing platforms in the last six months. more

Related Tags: symbian, admob, apple-iphone, nokia, palm-pre, mobile-web, webos