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Articles tagged with: android and Mobile Advertising
Australian Androids Admeasurement Advances Against Apple
Apple's iOS smartphones have continued to lose share to android in terms of mobile advertising traffic in Australia, according to the ad agency, InMobi. Between January and March, Apple's smartphone share of impressions dropped 2 percent to 59 percent and android grew 2 percent to 36 percent on the InMobi network. more
Related Tags: chunghwa-telecom, Taiwan
Apple Continues to Lead Mobile Ad Impressions in USA but Android Closes In
Apple continues to lead the North American mobile ad impression market, with iOS taking 46% market share and increasing in size by 4.1% from the previous quarter, according to analysis by the mobile ad agency, InMobi. android continues to track closely, with a higher growth rate than iOS at 5.4%, and currently commands 43.6% OS share, a difference of just 2.4% from iOS. more
Related Tags: axis-telekom, Indonesia
Apple's iOS overtakes Android for the first time in New Zealand
Apple's iOS platform has overtaken android for the first time in New Zealand in terms of mobile advertising traffic, according to InMobi. more
Apple Market Share Shrinking in the UK - Android Catching Up
The mobile advertising agency, InMobi has reported continued growth, with mobile impressions on its UK network increasing to 9.5 billion per quarter in 90 days. Their latest report highlights the continued growth of mobile advertising in the UK, as the InMobi network grew by 12 percent in 90 days. more
Related Tags: apple-iphone, inmobi, UK
T-Mobile Apologises For Slipping Adverts into Android's Notification Window.
A software update over the weekend annoyed T-Mobile USA customers sufficiently, that within just a day, the company had backtracked and removed it. more
Related Tags: t-mobile-usa, USA
Study: Including ads in mobile apps poses privacy, security risks
Researchers from North Carolina State University have found that including ads in mobile apps poses privacy and security risks. In a recent study of 100,000 apps in the official Google Play market, researchers noticed that more than half contained so-called ad libraries. And 297 of the apps included aggressive ad libraries that were enabled to download and run code from remote servers -- which they claim then raises significant privacy and security concerns. more
Related Tags: google-play, android-market, mobile-apps
Android's lead in Europe continues to grow, but Apple is on the rise again
Mobile advertising agency, InMobi says that it has seen further significant growth in Europe, with mobile impressions increasing 53% in just 90 days and InMobi now boasting nearly 21.9 billion impressions per quarter in the region. more
Apple iOS Users Make OS Upgrades 3x Faster Than Their Android Counterparts
Mobile advertising agency, Jumptap says that Apple is the industry leader in getting its customers to embrace new platforms and features -- a conclusion that reveals something about the habits of Apple users, as well as the company's approach to marketing and product. more
Related Tags: jumptap, apple-ios, iphone-4s, samsung-galaxy-s2, bbx
North-South Divide in USA Smartphone Preferences
There appears to be a geographic preference in the USA for the popularity of smartphone operating systems based on where the owner lives, according to analysis of mobile advertising traffic by Jumptap. more
Related Tags: jumptap, ios, blackberry, usa, usa, USA
Android Market Share Surpasses Apple's iOS Globally for First Time
Joining the list of research houses that say the android OS platform has overtaken Apple's iPhone is the mobile ad agency, InMobi. more
Related Tags: ios, apple-iphone, europe
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