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Articles tagged with: Analytics and Social Networking
Batteries Need Charging More Often to Cope with Smartphone Power Demands
Studying the battery budget in cellphones, Strategy analytics' latest report reveals that improvements in component power consumption and battery chemistry will not be sufficient to offset the growth in feature penetration and application usage. This report predicts that web browsing, navigation and social networking will see the biggest increase, growing from a combined 9% of the battery budget in 2008 to 30% by 2014. more
Related Tags: , semiconductor, ict, tim, strategy-analytics, battery, smart, lithium, fuel-cell
Social Networking Usurping Mobile Messaging as Communications Tool
Openwave Systems has published a report highlighting key mobile internet usage trends in North America, based on findings derived from its Mobile analytics product. Strong themes that Mobile analytics uncovered included upticks in social networking site usage suggestive of a new preferred method of communication with the potential to unseat traditional forms of messaging such as email for a particular segment of subscribers; an analysis of mobile advertising click-through rates (CTR) that showed clear advantages of targeted promotions; and the growing trend in accessing mobile classifieds via the mobile device. more
Related Tags: google, microsoft, sim, ict, tim, ovi, iden, mobile-advertising, admob, mobile-internet, facebook, play, USA
Mobile advertising on social networking sites must drive two-way interaction
.. a much more personal touch from advertisers. " The need for mobile analytics from an independent vendor such as Bango gives advertisers a more holistic view of their customers, allowing them to answer the critical questions every adverti more
Related Tags: bango, rsa, abi-research, ovi, personal, mobile-advertising, testing
Mobile Internet Becoming A Daily Activity For Many
analytics firm, comScore has reported that the number of people in the USA using their mobile device to access news and information on the Internet more than doubled from January 2008 to January 2009. more
Related Tags: iphone, sms, smartphone, samsung, smartphones, comscore, lg, mobile-internet
Bango Publishes Benchmarking Data for Mobile Advertisers
UK based mobile billing firm, Bango published click through and conversion rates from mobile advertising campaigns to help marketers measure the success of their campaigns. Banner and text ads on mobile websites typically have a click through rate of 2-8% with a conversion rate of 2-5% which can be as high as 12% on some networks. This data was collected by Bango customers who use Bango analytics to measure their mobile marketing campaigns. more
Related Tags: sony-ericsson, bango, bluetooth, ran, mobile-advertising, sony, mobile-billing, wap
Telco Providers Striking a Balance Between Innovation and Financial Targets
.. in 2008. The need for constant presence, information and more effective communication and collaborative workflows are factors driving the adoption of UC and Web 2.0 applications at the workplace. IDC believes that 2008 will be the year where t more
Related Tags: mobile-tv, mobile-wimax, 3g-license, customer-care, hspa, idc, compete, unified-communications, youtube, gprs, wlan, 802.11n