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Articles tagged with: Analytics and Privacy
Mobile Web Analytics Platform Tracks Users Over Different Network Connections
Mobile billing and analytics firm, Bango has launched its latest version of its site tracking platform, which the firm says can now track a mobile internet user even if they switch from cellular to Wi-Fi whilst visiting the same website. more
Related Tags: bango, wi-fi, smartphone, , itu, tim, ovi, iden, mobile-internet, billing
Call to Clamp Down on Privacy Concerns from Mobile Advertising
.. location-based targeting, user tracking/mobile analytics, audience segmentation, and data mining. Through an analysis of industry marketing data and other sources, it offers a revealing--and disturbing--examination of an industry that provides more
Related Tags: google, mobile-data, ftc, USA
Mobile Advertising Worth $12 Billion by 2011 - report
..ers that their various channels, customer knowledge, analytics and network control features can reach the intended audience more effectively than traditional channels. more
Related Tags: google, microsoft, mms, sms, rcom, gartner, compete, mobile-advertising, mobile-internet
Mobile Advertising: Will there be a consumer backlash?
The mobile phone is the fastest growing and potentially the most effective advertising medium ever developed, but the danger of mismanaging this medium risks alienating consumers and damaging the reputations of major brands and mobile operators. more
Related Tags: mobile-tv, strategy-analytics, yahoo, mobile-advertising, spam, yankee-group, danger
MySpace Mobile Users Voice Privacy Concerns
According to a Strategy analytics study, MySpace users had positive impressions of MySpace Mobile usability and convenience, however, study participants showed concern for privacy protection and network performance inconsistencies. more
Related Tags: strategy-analytics, cingular
Ensuring Billing Records Comply With EU Law
..d in an online, referenceable repository where complex analytics can quickly be performed to investigate criminal activity."The EU Data Retention directive increases the cost of doing business for Telco's and ISP," said Jim Pflaging, president and CE more
Related Tags: frost-&-sullivan, eu, emc, call-detail-records, mediation, intec