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Articles tagged with: Analytics and Mobile Billing
Wi-Fi Usage by Smartphones Impacting Mobile Content Revenues
..thods and conversion rates using its ground-breaking mobile analytics technology. Tracking these different connection methods over the last year has revealed that on average one in five connections is now via WiFi or other non-operator network. more
Related Tags: bango, wi-fi, smartphone, chipsets, windows, billing, mobile-content, google-android, bandwidth
iPhone: Not a top 20 handset for browsing and buying on the mobile web
According to statistics released by mobile billing and analytics firm, Bango, when it comes to the most popular phones for browsing and buying content on the mobile web worldwide, the iPhone still sits outside the top 20. The Bango Top 20 handset list, based on Bango's February statistics, puts the Nokia 3110c on top, followed by the Samsung M800 in 2nd and the Nokia 6300 in 3rd. more
Related Tags: google, sony-ericsson, nokia, iphone, bango, samsung, tim, wind, ericsson, ovi, rim, mobile-internet, billing, mobile-content
Bango Launches Mobile Billing Service in South Africa
UK based mobile billing supplier, Bango has announced it is now processing on-bill payments in South Africa, one of the leading countries in the mobile web. South Africa, which is in the top five countries in Bango's mobile web surfing chart, has over 42 million mobile subscribers and a mobile penetration rate of between 85-90% of the population. more
Related Tags: bango, mtn, billing, wap, South Africa
Bango Publishes Benchmarking Data for Mobile Advertisers
UK based mobile billing firm, Bango published click through and conversion rates from mobile advertising campaigns to help marketers measure the success of their campaigns. Banner and text ads on mobile websites typically have a click through rate of 2-8% with a conversion rate of 2-5% which can be as high as 12% on some networks. This data was collected by Bango customers who use Bango analytics to measure their mobile marketing campaigns. more
Related Tags: sony-ericsson, social-networking, bango, bluetooth, ran, mobile-advertising, sony, wap