|
|
Articles tagged with: Analytics and Mobile Advertising
Social Networking Usurping Mobile Messaging as Communications Tool
Openwave Systems has published a report highlighting key mobile internet usage trends in North America, based on findings derived from its Mobile analytics product. Strong themes that Mobile analytics uncovered included upticks in social networking site usage suggestive of a new preferred method of communication with the potential to unseat traditional forms of messaging such as email for a particular segment of subscribers; an analysis of mobile advertising click-through rates (CTR) that showed clear advantages of targeted promotions; and the growing trend in accessing mobile classifieds via the mobile device. more
Related Tags: google, microsoft, sim, social-networking, ict, tim, ovi, iden, admob, mobile-internet, facebook, play, USA
Mobile advertising on social networking sites must drive two-way interaction
.. a much more personal touch from advertisers. " The need for mobile analytics from an independent vendor such as Bango gives advertisers a more holistic view of their customers, allowing them to answer the critical questions every adverti more
Related Tags: social-networking, bango, rsa, abi-research, ovi, personal, testing
Mobile Advertising Worth $12 Billion by 2011 - report
..ers that their various channels, customer knowledge, analytics and network control features can reach the intended audience more effectively than traditional channels. more
Related Tags: google, microsoft, mms, sms, privacy, rcom, gartner, compete, mobile-internet
Strategy Analytics 2009 Wireless Trends Outlook
Strategy analytics is getting in early with the annual end of year prediction game and has already released its top predictions for 2009. more
Related Tags: wi-fi, smartphones, boost-mobile, driving, strategy-analytics, hspa, backhaul, femtocells, andrew, flash
Bango Publishes Benchmarking Data for Mobile Advertisers
UK based mobile billing firm, Bango published click through and conversion rates from mobile advertising campaigns to help marketers measure the success of their campaigns. Banner and text ads on mobile websites typically have a click through rate of 2-8% with a conversion rate of 2-5% which can be as high as 12% on some networks. This data was collected by Bango customers who use Bango analytics to measure their mobile marketing campaigns. more
Related Tags: sony-ericsson, social-networking, bango, bluetooth, ran, sony, mobile-billing, wap
Over Half of Mobile Web Users Now Based Outside the UK-USA
..nd device," said Bango CEO Ray Anderson. "Then use Bango's free mobile analytics tool to measure your ROI as it's the only way you'll know if you are hitting the right demographic with your message." Businesses need to be able t more
Related Tags: bango, mvno, free-mobile
Nokia Expands its Mobile Advertising Service
..hers and top tier operators, and a legacy of campaign optimization through analytics to create a high-performing solution for advertisers," said Vice President and Head of Nokia Interactive, Mike Baker. "The biggest brands in the worl more
Related Tags: sprint
T-Mobile Improves Internet Search Service on T-Zones Portal
..n addition, t-zones mobile content search will also learn individual subscriber preferences around recurrent search themes as a way to further simplify the mobile search experience and add value to the end user. more
Related Tags: rcom, mobile-search
Mobile Advertising: Will there be a consumer backlash?
The mobile phone is the fastest growing and potentially the most effective advertising medium ever developed, but the danger of mismanaging this medium risks alienating consumers and damaging the reputations of major brands and mobile operators. more
Related Tags: mobile-tv, privacy, strategy-analytics, yahoo, spam, yankee-group, danger
Mobile Advertising to Hit $14 Billion by 2011
Advertisers will spend US$1.4 billion on mobile media this year, rising to US$14.4 billion by 2011, according to the new Strategy analytics report. Strategy analytics predicts that mobile media advertising will account for a fifth of global spending on Internet advertising by 2011. more
Related Tags: strategy-analytics, yahoo, verizon-wireless