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Articles tagged with: Analytics and Bango
Wi-Fi Usage by Smartphones Impacting Mobile Content Revenues
..thods and conversion rates using its ground-breaking mobile analytics technology. Tracking these different connection methods over the last year has revealed that on average one in five connections is now via WiFi or other non-operator network. more
Related Tags: wi-fi, smartphone, chipsets, windows, billing, mobile-billing, mobile-content, google-android, bandwidth
Mobile Web Analytics Platform Tracks Users Over Different Network Connections
Mobile billing and analytics firm, Bango has launched its latest version of its site tracking platform, which the firm says can now track a mobile internet user even if they switch from cellular to Wi-Fi whilst visiting the same website. more
Related Tags: wi-fi, smartphone, , privacy, itu, tim, ovi, iden, mobile-internet, billing
iPhone: Not a top 20 handset for browsing and buying on the mobile web
According to statistics released by mobile billing and analytics firm, Bango, when it comes to the most popular phones for browsing and buying content on the mobile web worldwide, the iPhone still sits outside the top 20. The Bango Top 20 handset list, based on Bango's February statistics, puts the Nokia 3110c on top, followed by the Samsung M800 in 2nd and the Nokia 6300 in 3rd. more
Related Tags: google, sony-ericsson, nokia, iphone, samsung, tim, wind, ericsson, ovi, rim, mobile-internet, billing, mobile-billing, mobile-content
Mobile advertising on social networking sites must drive two-way interaction
.. a much more personal touch from advertisers. " The need for mobile analytics from an independent vendor such as Bango gives advertisers a more holistic view of their customers, allowing them to answer the critical questions every adverti more
Related Tags: social-networking, rsa, abi-research, ovi, personal, mobile-advertising, testing
Bango Launches Mobile Billing Service in South Africa
UK based mobile billing supplier, Bango has announced it is now processing on-bill payments in South Africa, one of the leading countries in the mobile web. South Africa, which is in the top five countries in Bango's mobile web surfing chart, has over 42 million mobile subscribers and a mobile penetration rate of between 85-90% of the population. more
Related Tags: mtn, billing, mobile-billing, wap, South Africa
Bango Publishes Benchmarking Data for Mobile Advertisers
UK based mobile billing firm, Bango published click through and conversion rates from mobile advertising campaigns to help marketers measure the success of their campaigns. Banner and text ads on mobile websites typically have a click through rate of 2-8% with a conversion rate of 2-5% which can be as high as 12% on some networks. This data was collected by Bango customers who use Bango analytics to measure their mobile marketing campaigns. more
Related Tags: sony-ericsson, social-networking, bluetooth, ran, mobile-advertising, sony, mobile-billing, wap
Over Half of Mobile Web Users Now Based Outside the UK-USA
..nd device," said Bango CEO Ray Anderson. "Then use Bango's free mobile analytics tool to measure your ROI as it's the only way you'll know if you are hitting the right demographic with your message." Businesses need to be able t more
Related Tags: mvno, mobile-advertising, free-mobile
Tracking Page Impressions on Wireless Internet Sites
..ing vendor has launched a new service for wireless internet sites which offers them tracking and analytics capabilities that enable brands and content providers to see and understand visitors to their mobile internet sites. Bango Vision provides deta more
Related Tags: ovum, mobile-advertising