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Articles tagged with: Africa and Mobile Advertising
European mobile ad network fill rates perform significantly better than those in the USA
The Smaato Metrics for June show further significant increases by Android in global click through rates (CTR) for mobile adverts, while leaders Symbian and Feature Phones both suffer a dip in CTR Index. Smaato serves over 8 million ad requests in its network of more than 6,000 registered mobile publishers and over 40 mobile ad networks. more
Related Tags: smaato, os, ios, europe, usa, feature-phones, apple-ios
Nokia Losing Mobile Internet Traffic Market Share in South Africa
Mobile ad agency, mKhoj has reported that the market share of mobile internet traffic from Nokia handsets in South africa has dropped from 46% in January to 39% last month. Samsung currently holds 33% of the market, and rose from 20% in January. The iPhone made its entrée into the market, but only contributes 0.06% of the total network traffic, making it a relatively small but growing player. more
Related Tags: mkhoj, nokia, samsung, cell-c, mtn, vodacom, mobile-web, South Africa
USA Knocks UK off the Top of Charts for Mobile Web Browsing and Buying
The USA has knocked the UK off the top slot for mobile web browsing with 29% of the worldwide traffic compared to 20% in the UK, according to data released today by Bango. And the good news for content providers is that the growth in traffic is being matched by the growth in users paying for content on the mobile web. more
Related Tags: sim, iphone, bango, apple, apple-iphone, billing, mobile-web
Mobile Messaging Revenues to Defy Economic Downturn
2009 will undoubtedly be a tough year for many global economies. However, despite uncertain forecasts, messaging company, Acision believes that the changing economic landscape will present many revenue opportunities for service providers. Based on the 2008/2009 New Year SMS figures alone, Acision predicts messaging and its associated revenues will continue to soar globally despite the economic downturn. more
Related Tags: sim-card, mms, mobile-messaging, sms, social-networking, roaming, arpu, twitter, ict, edge, driving, acision, outsourcing, mobile-broadband, personal, dongles, text-messages, 3, backhaul, smart, billing, opex, laptop, global-mobile, globe
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