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Articles tagged with: Admob and Mobile Advertising
AdMob Opens Office in Singapore
Mobile advertising agency, admob has expanded its operations in the Asia Pacific region by opening a regional headquarters in Singapore. Outside of the United States, India and Indonesia are admob's largest markets today, with a combined total of more than 1 billion requests in September 2009. more
Related Tags: apple-iphone, Singapore
AdMob Sees Rising Apple Device Traffic from Western Europe/Asia
..AdMob's Metrics Report site more
Related Tags: iphone, mobile-internet, windows
The iPhone effect: will it work its magic on mobile advertising?
Opinion piece by Eden Zoller, principal analyst at Ovum
It is not just the iPhone platform that is attractive to advertisers
The iPhone and devices that are following in its wake provide the best platform
yet for enabling mobile advertising because they are optimised for rich media
applications like video and also provide a genuinely good mobile browsing
experience. This means the potential for better, more creative mobile
advertising campaigns and of course a more engaging user experience. Another big
plus for advertising on the iPhone is the kind of people that own them. Comscore
recently released data about iPhone application users that suggests they are a
particularly attractive demographic for advertisers, with higher than average
incomes and higher than average engagement with online media. More than half
(54%) of app users are in households with incomes greater than $75,000 per year.
Engagement with online retail scored particularly highly, which suggests they
could be open to mobile commerce that by its nature has a strong affinity with
mobile advertising.
more
Related Tags: iphone, rim, comscore, app-store, mobile-commerce
Google, Yahoo Find Mobile Ad Business a Whole New World
When Glu Mobile launched an ad campaign in February to sell its wireless games, the company at first ran ads on five mobile Internet networks, including those managed by Google and Yahoo. more
Related Tags: glu-mobile, google, yahoo, jumptap, millennial-media
Social Networking Usurping Mobile Messaging as Communications Tool
Openwave Systems has published a report highlighting key mobile internet usage trends in North America, based on findings derived from its Mobile Analytics product. Strong themes that Mobile Analytics uncovered included upticks in social networking site usage suggestive of a new preferred method of communication with the potential to unseat traditional forms of messaging such as email for a particular segment of subscribers; an analysis of mobile advertising click-through rates (CTR) that showed clear advantages of targeted promotions; and the growing trend in accessing mobile classifieds via the mobile device. more
Related Tags: google, microsoft, sim, social-networking, analytics, ict, tim, ovi, iden, mobile-internet, facebook, play, USA
Mobile Advertising Agencies Team Up
European mobile ad agency, MADS has announced plans to enter into a partnership with admob, the world's largest mobile advertising marketplace. Through this partnership, admob will offer MADS European network of premium publishers and operators the ability to monetise their inventory via the mobile marketplace. more
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Apple's iPhone Now Top Phone for Mobile Advertising Traffic
...com/metrics. more
Related Tags: sony-ericsson, iphone, motorola, apple, apple, ericsson, lg, blackberry, rim, sony, 3
AdMob Says Served 35 Million Adverts to iPhone Users
Mobile advertising agency, admob says that it served over 35 million ads on this popular device in August. The companyÃ's new rich media ad units designed for the iPhone have been live for just over a month and now have a reach of more than 100 million impressions worldwide each month. more
Related Tags: iphone, apple, apps-store
AdMob Serves its 20 Billionth Mobile Advertisement
Mobile advertising agency, admob says that the company has served their 20 billionth advertisement, making it the first mobile advertising company to hit this milestone worldwide. Since March 2007, the company's monthly impressions have grown from 500 million ads per month to 2.5 billion advertisements per month today. This demonstrates both the electric pace of overall mobile web browsing worldwide and the growth of the admob network of sites. more
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AdMob Signs Ad Technology Sharing Deal with Unicast
Mobile ad agency, admob has partnered with online advertising technology firm, Unicast to power mobile web pages through the Unicast Rich Media Mobile platform for its advertising customers. Unicast and admob have collaborated on more than 10 rich media mobile ad campaigns to date, creating executions for major brands including Land Rover, SCJohnson and Adidas. more
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