Articles tagged with: Admob and Microsoft

Social Networking Usurping Mobile Messaging as Communications Tool

Openwave Systems has published a report highlighting key mobile internet usage trends in North America, based on findings derived from its Mobile Analytics product. Strong themes that Mobile Analytics uncovered included upticks in social networking site usage suggestive of a new preferred method of communication with the potential to unseat traditional forms of messaging such as email for a particular segment of subscribers; an analysis of mobile advertising click-through rates (CTR) that showed clear advantages of targeted promotions; and the growing trend in accessing mobile classifieds via the mobile device.  more

Related Tags: google, sim, social-networking, analytics, ict, tim, ovi, iden, mobile-advertising, mobile-internet, facebook, play, USA

As Mobile Web Usage Explodes, Full-Featured Browsers on Smartphones See Strongest Growth

One of the undisputed bright spots in 2008 has been the continued rapid growth of web usage on mobile devices. While growth of web usage is up across all mobile device classes, one of the biggest areas of growth has been smartphones. ABI Research sees this growth continuing over the next five years, with highly capable Internet browsers on smartphones expanding from 130 million in 2008 to 530 million by 2013.  more

Related Tags: google, iphone, social-networking, smartphone, rsa, smartphones, abi-research, rim, opera