|
|
Articles tagged with: Admob and Google
Google Pays $750 Million to Buy Mobile Advertising Network
Google has announced that it is paying US$750 million to buy mobile advertising network, admob. The company is privately held and backed by Sequoia Capital, Accel, DFJ Growth fund and Northgate. more
Related Tags:
Google, Yahoo Find Mobile Ad Business a Whole New World
When Glu Mobile launched an ad campaign in February to sell its wireless games, the company at first ran ads on five mobile Internet networks, including those managed by Google and Yahoo. more
Related Tags: glu-mobile, mobile-advertising, yahoo, jumptap, millennial-media
Social Networking Usurping Mobile Messaging as Communications Tool
Openwave Systems has published a report highlighting key mobile internet usage trends in North America, based on findings derived from its Mobile Analytics product. Strong themes that Mobile Analytics uncovered included upticks in social networking site usage suggestive of a new preferred method of communication with the potential to unseat traditional forms of messaging such as email for a particular segment of subscribers; an analysis of mobile advertising click-through rates (CTR) that showed clear advantages of targeted promotions; and the growing trend in accessing mobile classifieds via the mobile device. more
Related Tags: microsoft, sim, social-networking, analytics, ict, tim, ovi, iden, mobile-advertising, mobile-internet, facebook, play, USA
As Mobile Web Usage Explodes, Full-Featured Browsers on Smartphones See Strongest Growth
One of the undisputed bright spots in 2008 has been the continued rapid growth of web usage on mobile devices. While growth of web usage is up across all mobile device classes, one of the biggest areas of growth has been smartphones. ABI Research sees this growth continuing over the next five years, with highly capable Internet browsers on smartphones expanding from 130 million in 2008 to 530 million by 2013. more
Related Tags: microsoft, iphone, social-networking, smartphone, rsa, smartphones, abi-research, rim, opera
AdMob Secures $15.7 Million in Additional Funding
The mobile ad agency, admob says that it has achieved cash flow positive results and secured a new US$15.7 million Series C investment round, led by Sequoia CapitalÃ's Growth Fund with existing investor Accel Partners participating. The company has experienced strong growth over the past year, more than tripling the number of ads served on a monthly basis to 4.5 billion in September 2008. more
Related Tags: iphone, apple, apple, toshiba, ran, youtube, mobile-content
iPhone Mobile Internet Traffic Almost Doubles in the USA
..wnload at: www.admob.com/metrics. AdMob stores and analyzes handset and operator data from every ad request in its network to optimize ad serving. Each month, the Mobile Metrics Report aggregates this data to provide insights into major trends i more
Related Tags: android, iphone, samsung, motorola, apple, smartphones, palm, blackberry, rim, apple-iphone, USA
DoubleClick Agregates with Multiple Mobile Advertising Networks
Advertising agency, DoubleClick - which was recently acquired by Google says that it is integrating its mobile ad platform with other mobile ad networks including admob, GoogleÃ's AdSense for mobile content, and Millennial MediaÃ's premium MBrand network as well as its Decktrade performance network. The company says that this upgrade will help mobile publishers fill more of their available inventory and ultimately earn more revenue. more
Related Tags: