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Articles tagged with: Admob
Google Pays $750 Million to Buy Mobile Advertising Network
Google has announced that it is paying US$750 million to buy mobile advertising network, admob. The company is privately held and backed by Sequoia Capital, Accel, DFJ Growth fund and Northgate. more
Related Tags: google
AdMob Opens Office in Singapore
Mobile advertising agency, admob has expanded its operations in the Asia Pacific region by opening a regional headquarters in Singapore. Outside of the United States, India and Indonesia are admob's largest markets today, with a combined total of more than 1 billion requests in September 2009. more
Related Tags: apple-iphone, mobile-advertising, Singapore
New Mobile Platforms Drive Smartphone Growth Worldwide
While Symbian devices such as the Nokia N70 and N95 continue to be popular handsets, analysis from mobile advertisign agency, admob finds that the iPhone OS, Android and webOS have gained marketshare over competing platforms in the last six months. more
Related Tags: symbian, apple-iphone, android, nokia, palm-pre
iPhone Owners More Willing to Pay for Apps than Android Phone Owners
Android and iPhone users download approximately 10 new apps per month, reports a survey by mobile advertisign agency, admob. However, the same survey also found that iPod touch owners download an average of 18 applications per month. more
Related Tags: android, iphone, apps-store
AdMob Sees Rising Apple Device Traffic from Western Europe/Asia
..AdMob's Metrics Report site more
Related Tags: iphone, mobile-internet, mobile-advertising, windows
40% of iPhone Owners Use Mobile Internet More than Fixed
Mobile advertising agency, admob has published more research on the demographics and behavioral characteristics of iPhone and iPod touch users in the USA. This research determined that while there are many similarities between users of the two devices, key differences in the demographic makeup of each group exist in areas such as age and household income. more
Related Tags: iphone, mobile-internet, USA
Apple and Android Devices See Strongest Relative Usage of Mobile Web Sites
Mobile advertising agency, admob, has compared smartphone market share to mobile Web usage to determine that smartphones accounted for nearly 3 times more usage than their relative market share in its April 2009 Mobile Metrics Report. The report also compares usage of mobile Web sites to usage of HTML sites on mobile devices, finding that relative usage of both is highest on Apple and Android devices. more
Related Tags: iphone, android, symbian, 3, operating-system
The iPhone effect: will it work its magic on mobile advertising?
Opinion piece by Eden Zoller, principal analyst at Ovum
It is not just the iPhone platform that is attractive to advertisers
The iPhone and devices that are following in its wake provide the best platform
yet for enabling mobile advertising because they are optimised for rich media
applications like video and also provide a genuinely good mobile browsing
experience. This means the potential for better, more creative mobile
advertising campaigns and of course a more engaging user experience. Another big
plus for advertising on the iPhone is the kind of people that own them. Comscore
recently released data about iPhone application users that suggests they are a
particularly attractive demographic for advertisers, with higher than average
incomes and higher than average engagement with online media. More than half
(54%) of app users are in households with incomes greater than $75,000 per year.
Engagement with online retail scored particularly highly, which suggests they
could be open to mobile commerce that by its nature has a strong affinity with
mobile advertising.
more
Related Tags: iphone, mobile-advertising, rim, comscore, app-store, mobile-commerce
Google, Yahoo Find Mobile Ad Business a Whole New World
When Glu Mobile launched an ad campaign in February to sell its wireless games, the company at first ran ads on five mobile Internet networks, including those managed by Google and Yahoo. more
Related Tags: glu-mobile, mobile-advertising, google, yahoo, jumptap, millennial-media
Social Networking Usurping Mobile Messaging as Communications Tool
Openwave Systems has published a report highlighting key mobile internet usage trends in North America, based on findings derived from its Mobile Analytics product. Strong themes that Mobile Analytics uncovered included upticks in social networking site usage suggestive of a new preferred method of communication with the potential to unseat traditional forms of messaging such as email for a particular segment of subscribers; an analysis of mobile advertising click-through rates (CTR) that showed clear advantages of targeted promotions; and the growing trend in accessing mobile classifieds via the mobile device. more
Related Tags: google, microsoft, sim, social-networking, analytics, ict, tim, ovi, iden, mobile-advertising, mobile-internet, facebook, play, USA