Articles tagged with: 3 Italia and Mobile Tv

Alcatel-Lucent Expands Italian Mobile TV Network

Alcatel-Lucent has signed a turnkey equipment and services contract with Hutchison 3G Italia to expand and optimize its broadcast Mobile TV network throughout Italy. Alcatel-Lucent's solution for 3 Italia, based on its DVB-H terrestrial transmitters, its remote monitoring system and including network integration services, will enable 3 Italia to increase the indoor and outdoor coverage of its broadcast Mobile TV network, while optimizing network efficiency for enhanced Mobile TV service delivery.  more

Related Tags: hutchison-3g, alcatel-lucent, mts, 3, hutchison, umts, dvb-h, Italy

Eastern European Operators Turning to Mobile TV for New Revenue

Since 2005, mobile operators are noticing a steady depreciation of average revenue per user (ARPU). The reality is the European mobile market is saturated with over 100 percent of its population owning mobiles. Revenue growth strategies rooted in acquiring new customers are rendered ineffective. As a result, providers scrambled for state of the art services and applications for mobile devices. Headed by Italy, Europe found success with this infotainment solution. By late 2007, 2.6 million Europeans were already using mobile TV. Now the future of the mobile market in Eastern Europe rests in the growing popularity in mobile TV.  more

Related Tags: orange, t-mobile, arpu, mts, frost-and-sullivan, 3, t-mobile-czech-republic, dvb-h

Mobile Broadcast TV, a Successful Business Model with the Right Approach

A first for European consumers, free mobile TV is landing on their fingertips as 3 Italia starts offering free mobile broadcast TV, based on DVB-H. The user will be able to watch TV channels between 8 am and midnight at no extra cost. This will be possible through the support of dynamic advertising, i.e. adverts that will dynamically interact with the users. This new service will be branded "La3" and it is unique in Europe. Presently, similar offerings exist only in Japan and South Korea.  more

Related Tags: european-commission, compete, 3, mobile-content, dvb-h, free-mobile, Italy

Mobile TV Trial to Start in Italy

Alcatel-Lucent, the mobile operator 3 Italia and Italian public broadcaster RAI have announced that they are launching the first trial of Mobile TV based on the DVB-SH standard in Italy. The trial, based on Alcatel-Lucent's Unlimited Mobile TV solution, uses for the first time in the world a multi-layer DVB-SH terrestrial network blending low-power transmitters from a mobile operator and medium-power transmitters from a broadcaster.  more

Related Tags: european-commission, alcatel-lucent, eu, satellite, mobile-satellite-services, indoor-coverage, towers, Italy