South Korea's SK Telecom is adopting Coding Technologies' aacPlus and plans to deploy the codec into its 3G content service offerings. SK Telecom already provides Music On Demand (MOD) and Video On Demand (VOD) to over 1 million 3G subscribers in Korea. With the addition of MPEG-4 aacPlus, download costs for subscribers and operating costs for SK Telecom will go down significantly.
aacPlus, and its core technology SBR, are already widely adopted for digital broadcasting in Europe, North America, and Asia. The announcement by SK Telcom and Coding Technologies marks the first commercial deployment of MPEG-4 aacPlus into the mobile space. SK Telecom decided to move ahead with aacPlus based on MPEG standardization along with the significant cost savings and increased audio quality that aacPlus makes available to the consumer.
Handsets including aacPlus support are already in development with the first units shipping concurrent with the updated service rollout. This licensing deal was done in conjunction with Coding Technologies marketing partner Ezuz Japan K.K."
Posted to the site on 24th September 2003
Posted to: www.cellular-news.com/story/9783.php