The UK based mobile content company, Amplefuture says that it delivered the first commercial, cross network, Multimedia Messaging Service (MMS) on the fourth series of the reality television program, Big Brother. Up until now, no one could send an MMS alert across all 4 of the major networks in the UK. Another industry first, Amplefuture's MMSC ensured all pictures sent with the news alerts were automatically resized to fit specific handsets, eliminating the need for the TV studio staff to have advanced graphics skills.
As part of the service, Amplefuture provided an MMS management tool that allowed Channel 4 editorial staff to take an image from the Big Brother show, add some commentary text and send it out to the MMS subscriber base. All Multimedia news alerts were available to customers on all four of the UK's major networks, Vodafone, O2, T-Mobile and Orange.
Alexandria Mendelson, Amplefuture's Commercial Director spoke of the service; "This service has changed the nature of mobile alerts. They have moved from a simple short text message to a full editorial medium, showing the latest action in high quality pictures."
Posted to the site on 30th July 2003
Posted to: www.cellular-news.com/story/9402.php