Witnet International is launching a new service in the USA that will enable cell phone owners to personalise the dial tone played to callers while their phone is ringing. The service, Witnet calls "My Way", is a new way to customize the sound a caller hears after dialing a cell phone number instead of the usual ring. This is not to be confused with customized cell phone ring tones and themes rather, when someone calls your cell phone they will hear your own personal choice of song, or voice whether it's a pop hit, rock and roll classic, an actors' or child's voice greeting instead of the traditional ring.
"Service options play an important role in profits and competition of every cellular service provider. These options range anywhere from caller ID to call waiting. The next breed of service options will be services such as "My Way" according to Mun Su Han, President of Witnet. This customized service is being offered in Korea where it was first introduced for US$1 per month as an additional feature such as call waiting. Witnet will seek to co-market the service with the larger service providers and intend to offer the service for US$1 per month plus US$1 for every time a customer changes their theme.
SK Telecom in Korea has over five-million of their seventeen million customers using their service today. That equates to over US$5 million per month for the monthly fee alone depending on how the service is charged could mean even more revenues. The Company will work with the various record labels to offer popular songs from all genres to license the songs in what the Company believes will enhance the marketing initiatives of the labels themselves.
The Company continues to market its main products in the wireless internet space for PDA's such as "Mobilick" however this latest development could help Witnet move into broader market territory along with its new MocaPhone VoIP offerings."
Posted to the site on 21st May 2003
Posted to: www.cellular-news.com/story/8914.php