A mobile phone retailer in Moscow, Russia held an unusual promotion this week, offering a free Motorola phone to people who arrived at the store - naked. The Euroset chain store, sited in an up-market part of Moscow, had placed large posters in its window saying "Anyone who comes naked between 9.50 am and 10.15 am will get a Motorola phone".
The promotion was to mark the first day of Spring in the Russian calendar, and dozens of hopefuls arrived to claim their free phone. Only the first 20 people to strip were allowed to take the phone away, and there were people turned away fully clothed for turning up too late.
"A crowd of curious onlookers and girls and young men hungry for freebies created chaos outside our shop, glued to the windows and trying to force their way through the closed doors," spokeswoman Tatyana Gulyaeva said, adding "When we opened, the 20 telephones were snatched up in 15 minutes. There turned out to be more volunteers than phones. Happy spring!"
Posted to the site on 4th April 2003
Posted to: www.cellular-news.com/story/8623.php