Comverse has said that its high-capacity Intelligent Short Message Service Center (ISMSC) is the delivery engine behind mBlox, a carrier-independent provider of two-way application-to-person (A2P) SMS text message transmission services for applications providers in Europe. Since its initial launch, mBlox has delivered an increasing number of entertainment, marketing, and premium-rate SMS messages to mobile subscribers across Europe. Application providers and GSM network operators use mBlox as an SMS transmission channel and pay a fee per delivered message.
As a manager of its own independent SMS center, mBlox has responsibility for the quality of the service it provides. "When we looked for an SMSC to power our independent A2P business model, Comverse's ISMSC fit the bill perfectly. The Comverse ISMSC gives us complete control of the bulk traffic loads on the system, so mBlox has the opportunity to provide a more reliable service than an operator who must also handle person-to-person (P2P) traffic," said mBlox CEO Andrew Bud.
From its UK headquarters, mBlox sends SMS traffic over an Internet-based VPN to the ISMSC, which is connected to the cellular network of Channel Islands operator, Jersey Telecom. This arrangement provides mBlox with direct access to the global GSM network via the interconnect agreements between Jersey Telecom and GSM operators worldwide. Since mBlox carries crucial traffic for many of the world's largest SMS content service providers, the company selected Comverse's high capacity ISMSC system to ensure reliable service and excellent performance.
"The competition in cellular markets across Europe is constantly spawning new and creative business models to counter falling prices and margins," said Ray Coyte, Managing Director, Comverse UK. "The flexibility that Comverse builds into our products, including the ISMSC, enables innovators like mBlox to adapt the ISMSC to an entirely different set of technical requirements in order to implement their distinctive A2P services."
Posted to the site on 3rd April 2003
Posted to: www.cellular-news.com/story/8615.php