Last week saw the first appearance of the new MTC-Vodafone brand at a number of MTC stores and at the head office buildings in Shuwaikh, Kuwait. The distinctive new logo of MTC will sit above the red Vodafone within a SIM card emblem following a joint marketing program signed by the two companies
Commenting on the change to the MTC logo, Haitham Al Khaled, Assistant Director General for MTC-Vodafone, "The MTC Board made the decision to bring the two logos together as part of our Partner Agreement with Vodafone. By being linked to a leading, world class operator such as Vodafone, MTC will be able to gain more as a business than without such a connection."
"However we all recognized that this is a big step and wanted to make sure our customers were happy with the change we were about to make. In research our customers highlighted what really attracted them to MTC; what parts of our original logo they were most comfortable with; and what they would miss most if the logo were to change. In response to our customers comments, we have retained the corporate BLUE; dispensed with the outdated hexagon outline and introduced a more international feel with a circular, global symbol. We have also retained the tower, which could also be interpreted as a sail from a Dhow, plus the radiating lines symbolizing communication waves. We are confident that by keeping the darker blue colour that we will retain the market awareness that MTC is the No 1 mobile operator in Kuwait; and customers will continue to identify with, plus draw comfort from, the strength of the colour but also recognize the use of a lighter blue as a new fresh and dynamic approach."
Posted to the site on 10th March 2003
Posted to: www.cellular-news.com/story/8447.php