In a recent national survey of tech-savvy consumers, women emerged as a driving force behind the growing popularity of SMS in the USA. 87% of 30-40 year-old women surveyed in a study commissioned by Verizon Wireless said that text messaging would help them improve their personal and business communications.
More than 90% of respondents said cell phones have significantly changed the way they do business and communicate with friends. The women in the survey seemed most intent on multitasking -- 80% of those surveyed said they would find their phones more useful if they could send a text message while also talking to someone on the same phone.
SMS is just beginning to catch on in the United States, where industry analysts estimate wireless messaging users will grow from 1.4 million last year to 15 million by 2004.
Survey participants were taken from a general Internet audience of 15-40 year-olds who are current wireless phone and Internet users and familiar with text messaging technology. The study's margin of error is +/- 4.3 percent at the 95% confidence level.'"
Posted to the site on 7th August 2002
Posted to: www.cellular-news.com/story/7329.php