Japan TV in I-mode Games Tie-up

Codetoys has announced a deal with Japan's Fuji TV to bring the mobile game version of the TV show, Who Wants To Be A Millionaire?, to Docomo's mobile phone users. The mobile game is the first branded interactive quiz to become available to NTT Docomo's 32 million plus i-mode subscribers - of which over 12 million have java enabled phones - significantly improving the quality of graphics and user interface, to deliver an experience more like the real thing. The game, which ties in closely with the television show, will be marketed on the show and appear on Fuji TV's official i-mode site.

First launched in February 2001 in Finland and Ireland, the game has become the world's most widely played mobile game and is now available to over 150 million users across the globe.

Matti H

Posted to the site on 17th May 2002

Posted to: www.cellular-news.com/story/6735.php