chinadotcom has said that its subsidiary, Moeasy, has entered an agreement with Japan's CYBIRD to promote and distribute its wireless content services to Mainland China. CYBIRD is one of Japan's leading providers of mobile Internet content services in Japan.
This agreement marks the first entry by CYBIRD into the Chinese market with a SMS platform. By utilizing the SMS platform provided by Moeasy, CYBIRD will be able to distribute its wireless content to subscribers of China Mobile. Moeasy will also be responsible for content localization as well as promotion through offline channels.
"We are very delighted to partner with such a leading Asian player in the wireless content industry," said Jack Lin, Chief Investment Officer of chinadotcom corporation. "Although our wireless initiative is in the early stages, we see significant potential in Greater China over the long term. As usage of SMS services and wireless data services in Mainland China gain momentum, we would look to capitalize on this by continuing to partner up with the leading content and application providers."
The first wireless content launched in early April this year was a personality-based Horoscope game. This popular game is currently offered in Japan through J-SKY by the name of "Nandemo Shindan."'"
Posted to the site on 26th April 2002
Posted to: www.cellular-news.com/story/6556.php