According to their latest forecasts, annual shipments of Windows enabled smartphones will surpass Symbian shipments this year, in 2013, then Windows will surpass BlackBerry OS shipments next year, in 2014, and Windows will hold a steady and solid, growing third place after iOS and market leader Android, through to 2016 and beyond.
Growth in Europe
In Western Europe, Android accounted for approximately 50 percent of OS shipments in 2011, rising to 54 percent in 2012. iOS also grew from 23 percent in 2011, to 24 percent in 2012. BlackBerry held third place in Western Europe, but saw market share decline from 14 percent in 2011 to a smaller 10 percent in full year 2012. By comparison, Windows increased market share far more impressively, but of course this is from a much smaller starting place. Windows OS shipments only accounted for 1 percent market share in 2011, but this grew well to 7 percent in 2012.
In Eastern Europe, Android again dominates, even more impressively, with a market share in shipments of 53 percent in 2011, and that rose to a massive 61 percent for full-year 2012. In 2011, Symbian shipments took 2nd place in Eastern Europe, at 23 percent, but that strong position dropped dramatically in 2012 to just 7 percent market share.
iOS grew a little from 12 percent share in 2011, to 13 percent in 2012, while BlackBerry lost share, dropping from 11 percent in 2011, to just 7 percent in full year 2012. Windows made big gains in Eastern Europe in 2012, rising again from a small share of just 1 percent in 2011, to a much stronger 11 percent in full-year 2012.
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