The Mobile e-mail market dominates the current landscape of enterprise mobility in India. However, future growth engines are core business applications and M2M markets, which are experiencing significant traction. The Mobile e-mail market is expected to grow at a compound annual growth rate (CAGR) of 15 percent by 2017. Core business applications are estimated to grow at a CAGR of 37 percent, and M2M services at 41 percent by 2017, which illustrates the momentum behind more workflow mobilization and growing awareness in enterprises.
According to Thejaswi Parameshwaran, Program Manager, Information and Communications Technology Practice, Frost & Sullivan, South Asia and Middle East, "In the next few years, an important mega trend we expect is that IT Infrastructure would be around 80 percent wireless on a single integrated platform. Thus, wireless intelligence will be the key factor that enterprises will use to enable faster decision-making in their business processes. The enterprise mobility market represents a diverse ecosystem of best-of-breed players in different fields of expertise, and the core strategic influencer for the market will be how they synergise together across the value chain to provide enterprises a one stop shop for their mobility needs. The way forward would be to evolve from a standalone provider to a mobility management provider that drives an ecosystem around it. Enterprises are expected to gravitate toward such ecosystems with a key flagship entity, as it would enable confidence and reassure them of return on investment (ROI) and quality of service for their mobility investments."
The Enterprise Mobility Summit 2012, hosted by Frost & Sullivan, discussed the key trends and challenges in this sector. The Summit saw participation from telecommunications companies, system integrators, and device manufacturers. A panel discussion on Increasing Productivity, Lowering Total Cost of Ownership: Developing the Right End-to-End Mobility Roadmap for an Enterprise, saw participation from key panelists from Arkadin, Research in Motion Ltd, Wipro Technologies, and Vodafone.
"With a huge increase in mobile workforce in Asia Pacific, IT organizations would be increasingly challenged to deliver technologies that are more collaborative, engaging, and accessible from anywhere," said Pankaj Gupta ? Managing Director, Arkadin ConferIndia (P) Ltd. "Cloud-based collaboration services that offer fast, scalable deployment and consistent user experience across multiple devices would see rapid adoption, resulting in a low cost of ownership and a high ROI, making them attractive to businesses of all sizes," added Mr Gupta.
"In our 24/7 borderless world, the workplace is becoming more mobile than ever, resulting in a global economy increasingly defined by sharing and collaboration skills," said Raj Kumar Sharma ? Vice President ? Sales, Arkadin ConferIndia (P) Ltd. "Unified communications and collaboration solutions that enable people to work from anywhere, at any time, and from any device -- cost-effectively and securely - are essential for businesses to succeed."
Speaking on the occasion, Padmanabha TK, Chief Technology Officer - Wipro Infotech, said, "In the current scenario, the typical activities done in an enterprise like vendor management, branch roll out etc. face great challenges like time management, cost optimization and manageability. The market expectation is to get this done faster, economically, and with ease. This gap between the existing scenario and the market expectation is defined as the "Enterprise Mobility Market Gap". Wipro offers a hosted mobility platform Enterprise in Motion Integrated Application -"Wipro One Force". This application will redefine the field support to the next level of automation and is deployable in less than 2 weeks.
Sunil Lalvani, Director -- Enterprise Sales, Research In Motion India, was of the opinion that, "An increasing demand for anywhere, anytime access to data and need for interconnected mobile solutions have led to CIOs and organizations adopting mobility solutions. While Enterprise Mobility has been witnessing great momentum in India, core business needs of secure communication and employee collaboration, backed by cost-effective and seamless management of Smartphones, are of paramount importance to these organizations."
Sharing his views on the summit, he added, "This Summit organized by Frost & Sullivan is very timely and a great platform to discuss the trends, challenges, and concerns around enterprise mobility. Given the tremendous potential of the mobility market in India, we are witnessing an accelerated adoption from not just large enterprises, but also small and mid-market segments."
Nitin Bhandari, Associate Vice President - New Products, Vodafone, at the summit, described how businesses could build competitive advantage by leveraging on the on-going advancements in application mobilization, device consumerization, anytime-anywhere collaboration, and machine-to-machine technologies. Furthermore, he mentioned that a number of these tools and technologies are available in the hosted environment and on the pay-as-you-go model, which minimizes upfront investment required by businesses. He mentioned that communications service providers such as Vodafone are now providing total communications solutions that bring together connectivity services and business-focussed solutions, thus maximizing benefit to businesses.
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