The results, from a survey of 2,000 UK and US mobile users, show the so-called 'millennial' demographic in the UK to be more advanced when it comes to using emerging cloud-based mobile services.
According to the survey conducted by YouGov, UK users are the heaviest users of social networks via mobile devices. 15 percent say that they use these platforms on smartphones more than five times a day, compared with eight percent of Americans. Regardless of nationality, all users named SMS as the most-used smartphone feature besides voice calls, outpacing apps and mobile email.
The study also revealed an untapped potential for OTT (over-the-top) messaging services such as WhatsApp, with 27 percent of UK and 40 percent of US millennial consumers unaware that such applications even exist. A high proportion of the younger UK (52 percent) and US (61 percent) users were also interested in having SMS integrated into social networks.
tyntec CEO Michael Kowalzik said, "It is interesting to note that for both UK and US users the results show that a good proportion would use SMS if integrated into social networks. This indicates a trust level and familiarity with SMS which presents huge opportunities for Internet players and operators alike."
The 2012 YouGov survey, sponsored by tyntec, quizzed more than 2,000 UK and US respondents across various regions about SMS adoption, smartphone usage, mobile social networking and free/low cost calling and SMS alternatives.
Posted to: www.cellular-news.com/story/54946.php