Wifi is being introduced after a trial run with O2 in three of Debenhams' stores in the UK and due to the large uptake of the Debenhams app, which has seen one million downloads and 250,000 barcode scans in store via the app.
Around twenty percent of the retailer's online traffic now comes from mobile devices.
Customers only need register to O2 Wi-Fi once and they will then be automatically connected whenever they are in range. O2 Wi-Fi is for everyone regardless of their mobile or broadband provider.
Debenhams Director, Simon Forster, said: "We're seeing the shape of shopping in the future emerging right before our eyes. With over one million customers already with our app on their phones, free Wifi in stores has the potential to transform how people shop."
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