The cooperation, lasting over six months, will provide Guangdong MCC with a unified view of its customer data, along with continuous reporting of usage trends to help it improve customer experience.
As part of the agreement, Nokia Siemens Networks is providing its Serve atOnce Intelligence (SAI) customer and business analysis suite. SAI aggregates and analyzes data from all kinds of network elements, providing customer insights to help tailor an operator's customer acquisition strategy and marketing campaigns.
Nokia Siemens Networks' unified platform will support Guangdong MCC's mass signaling collection and analysis and generate insight, then provide flexible and open interface for developers to generate new applications. As part of the trial, Nokia Siemens Networks CEM agreement includes network implementation, consulting and system integration services.
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