Mobile search advertising revenues in Western Europe is forecast to grow from EUR39 million (US$55.5 million) in 2008 to EUR 2.3 billion (US$3.3 billion) in 2013, representing a compound annual growth rate of 125.4 percent, according to The Kelsey Group.
Revenues for the local segment of mobile search will grow from EUR 18 million (US$25.6 million) in 2008 to EUR 1.4 billion (US$2 billion) in 2013, a 139.3 percent CAGR. Mobile display ad revenues for the region will grow from EUR 14 million in 2008 to EUR 1.1 billion in 2013, a 138.3 percent CAGR.
Additional findings from the U.S. mobile ad forecast include:
"In addition to the higher number of mobile subscribers in the region, rapid proliferation of smartphones is helping drive the growth in mobile advertising," said Michael Boland, program director for Kelsey's mobile local media practice. "Our forecast indicates the number of smartphones in Western Europe will grow at a 35.7 percent CAGR during the forecast period, from 32 million in 2008 to 149 million in 2013."
Posted to the site on 24th July 2009
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