Sony Ericsson today unveiled two new "GreenHeart" products as part of its new(ish) plan to reduce the carbon emissions from its products. The first flagship product to be launched, the C901 GreenHeart, will include an electronic, in-phone manual to replace the standard paper version, saving over 90% in paper. The C901 GreenHeart phone casing is made from a minimum of 50% recycled plastics and includes an optimised display light sensor that uses less energy. The phone is coloured with waterborne paint that lowers exposure to Volatile Organic Compounds (VOC).

As well as featuring many of the innovations showcased in the C901 GreenHeart, Naite will come to market with a low-power charger, the EP300 GreenHeart charger, one of the first of its kind to be introduced to the market. The company estimates that the overall COČ footprint over the full life of the C901 GreenHeart and Naite is reduced by 15%.

"Building on the established heritage of our parent companies, Sony Ericsson has worked continuously to become an industry leader in the area of removing harmful substances from the core of its phones and in creating industry leading energy efficiency chargers," said Dick Komiyama, President, Sony Ericsson. "Today we are announcing the next step in our sustainability strategy - the GreenHeart pioneer products - which launch with two innovative new phones and a commitment to roll out these innovations across the broader portfolio in 2010 and 2011, allowing us to build a more sustainable business."

Q3 2009 will also see the continued roll out of Sony Ericsson's global take-back programme which has been in operation since 2007. By allowing consumers to send back used mobile phones, the programme ensures that they do not end up in landfills but are sent to specialised mobile phone recycling centres. This means that both components and materials are used again, reducing the need to extract and refine raw materials for new products.

The C901 GreenHeart supports GSM/GPRS/EDGE 850/900/1800/1900 UMTS/HSPA 900/2100 and will be available in selected markets from Q2.

Naite supports GSM/GPRS/EDGE 850/900/1800/1900 UMTS HSDPA 850/1900/2100, and will be available in selected markets from Q3.

Posted to the site on 4th June 2009

Posted to: www.cellular-news.com/story/37824.php