Digicel Group is celebrating the third anniversary of the launch of its business in Haiti with the news that it has achieved a customer base of 2.1 million there. Digicel's initial investment of US$260 million was at the time - and remains today - the single largest investment made by an international company in Haiti.
With its launch offer, Digicel Haiti attracted one million subscribers in a period of just eight months. Today, Digicel serves over 2.1 million customers accounting for over 60% market share and mobile penetration has risen from under 5% to over 30%.
Colm Delves, Group CEO of Digicel, comments on the success of Digicel in Haiti, "We're very proud of what we have been able to achieve in Haiti to date -- it's a blue print for the Digicel approach to our customers and the countries in which we operate.
"Haiti is a country rich with opportunity and promise. Before the entrance of Digicel, owning a mobile was something most people could only dream of. By making mobile telephony accessible to all, we are changing people's lives -- not only by connecting people to friends and loved ones -- but by enabling them to run their lives and their business in a more productive and rewarding way."
Posted to the site on 4th May 2009
Posted to: www.cellular-news.com/story/37312.php