Afghanistan mobile network operator, Roshan has announced that it has just signed up its 3 millionth subscriber. The firm added one million new active subscribers since June 2008 and has reached the three million active subscriber mark in less than six years of operation.
Today, Roshan's GSM coverage reaches over 226 cities and towns across 33 of 34 provinces in Afghanistan, covering 56% of the population.
"Since its inception, Roshan has been committed to connecting the people of Afghanistan to each other and the world, which means providing choices that meet individual needs and aspirations," said Altaf Ladak, chief operating officer, Roshan. "The support and trust of Roshan customers has played a pivotal role in growing the Roshan family of subscribers to three million."
Roshan is also attracting subscribers with innovative service offerings. In 2008, Roshan partnered with Vodafone to launch M-Paisa, Afghanistan's first mobile banking product. The service is now offered in 10 provinces throughout the country. M-Paisa is also serving as a catalyst for Afghanistan's economy since it facilitates business transactions, loan repayments, and the movement of money nationwide.
"M-Paisa will aid in bringing positive change for our customers that can fuel the country's economic development at multiple levels. M-Paisa has the potential to boost economic growth through the elimination of common financial barriers, especially in remote areas and in particular to women, who often are the sole supporters of the family. Through M-Paisa and Roshan's robust mobile network coverage, we provide an important vehicle for the economic regeneration of Afghanistan," commented Ladak.
Also instrumental in reaching the three million active subscriber mark was Roshan's efforts to augment customer touch points through increasing the number of kiosks that sell Roshan products and services, and Public Call Offices (PCOs), a resource for customers to place phone calls and attain access Roshan products and services.
Posted to the site on 4th February 2009
Posted to: www.cellular-news.com/story/35838.php