Vodacom Tanzania is to launch a range of lower tariffs after it was able to identify superfluous cell sites in under-utilised areas of its network - following network optimisation from Aircom International.
The regional network data produced by AircomÃ's OPTIMA tool has helped set a benchmark for effective operational strategy within the Vodacom Group. Vodacom is using OPTIMA to calculate the amount of discount that can be applied to each individual cell site in the network and offer a new tariff based on the data produced. The result is Vodacom can differentiate its customer offering more effectively.
Coming on the back of Vodacom registering its five millionth customer, Aircom has implemented a number of additional network monitoring and optimisation tools into the operatorÃ's network.
"In times of economic uncertainty, it is imperative that operators look at new innovative and flexible ways of charging customers to secure the loyalty of a vast and rapidly expanding subscriber base," says Graham Kemp, managing director, Africa at Aircom International. "Our work with Vodacom has allowed them to launch new strategic services based on our data, thereby providing affordable connectivity and improved network quality."
Vodacom has been working with Aircom since September 2006 and currently uses AircomÃ's ASSET, OPTIMA, RANOPT and CONNECT tools from its ENTERPRISE tool suite.
Figures from the Mobile World subscriber database shows that Vodacom Tanzania ended September with just over 4.9 million customers - and a market share of around 44%
Posted to the site on 19th November 2008
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