Nokia is planning a US$150 million advertising push to promote its N-Series smartphones, and has awarded a contract to the ad agency, Wieden & Kennedy to handle the marketing push. Nokia previously awarded the smartphone advertising account to an Interpublic team based in Lowe Worldwide's London offices - writes AdAge.
Interpublic originally won the N-Series marketing contract in 2005, and ran a range of movie tie-ups to promote the smartphone video playback facilities.
This is the second Nokia win for the Wieden agency, after it picked up the US$260 million global account for all of Nokia's products, excluding the N-Series range.
T-Mobile USA recently announced that it about to run a huge campaign which will push a billion online adverts in just two days to promote its Google Phone for the holiday season.
On the web: AdAge
Posted to the site on 14th November 2008
Posted to: www.cellular-news.com/story/34640.php