6.5 Billion SMS's Sent Every Month in the UK

The UK's Mobile Data Association (MDA) has reported that new devices and an ever growing variety of mobile applications have driven overall mobile data growth figures in 2008. SMS growth continues to astound while MMS shows an increasing level of growth. Consumer awareness, the fact that nearly all phones now come ready configured to work with MMS and attractive tariff bundles from the Mobile Network Operators helps fuel this growth.

Text Messaging (SMS)

• On average 6.5 billion text messages sent per month
• Over 1.5 billion messages a week or almost 217 million per day
• Britons are sending on average 60 million more messages a day compared to the same period in 2007 - up by 38%

Picture and Video Messaging (MMS)

• Brits now send 1,495,525 picture and video messages every day
• In 2007 Brits sent on average 37,833,203 messages per month during Q3
• During the same period this year they sent on average 45,364,272 messages
• This is almost 250,000 more messages every day compared to last year - up by 20 percent.

Steve Reynolds, Chairman of the Mobile Data Association, said: "Our usage figures highlight the UKÃ's continued enthusiasm and appetite for mobile phones. The mobile landscape is constantly evolving. New mobile phones, with easy to use software, and creative tariffs from the mobile networks, are encouraging people of all ages to use more of their functionality - from music, video and pictures to email communications and now GPS and mapping on the move. The mobile phone has evolved far beyond simple voice and text messaging: it sits at the centre of our lives at home and at work."

Steve Reynolds concluded: "Due to the ever changing landscape, we are working closely with the mobile operators to provide future reports that will identify, in detail, the many different ways in which we are using our mobile phones. WeÃ'll be looking specifically at trends in mobile Internet usage and comparing business and consumer uses. These trends are important for the whole industry to see; there remains a hunger for market data and industry intelligence. Like economic forecasting, the data provides the clues and indicators to new directions and growth areas."

Mobile Data Association advisor, Rob Bamforth, Principal Analyst at Quocirca, said: "Text messaging (SMS) remains a strong story. It has shown good growth as sending messages from mobile phones becomes an essential part of everyday life for many people. Increasingly, messages are including pictures, sound and video as the number of multi-media messages (MMS) continues to grow. The emergence of more generous messaging bundles offered by mobile operators supports the impetus for message sending to remain a natural and automatic way of communicating while on the move."

Posted to the site on 29th October 2008

Posted to: www.cellular-news.com/story/34369.php