Teen-focused MVNO, Blyk has chosen Nokia Siemens Networks to host its core network as it expands into the Netherlands and Belgium. Prepaid charging, messaging systems and device management will also be hosted for those two countries.
Blyk runs an advertising funded mobile service aimed at young people. It provides free text messages and calls to young subscribers funded by advertisements delivered directly to their phones. Blyk started its service in the UK in mid 2007. Recently in September, Blyk announced having doubled its member base in the UK to 200,000 from last autumn.
"At Blyk we want to be pioneers in this industry. The companyÃ's strength lays in its innovative idea and business model. The telecommunications industry, however, is incredibly competitive and leadership in the youth segment requires continuous business and service innovation," said BlykÃ's CEO and co-founder Pekka Ala-Pietilä. "Our collaboration with Nokia Siemens Networks provides us with the opportunity to focus on our core business, with the confidence that the service operations are in good hands."
Under the two turnkey service deals, Nokia Siemens Networks will provide the infrastructure, prepaid charging and messaging systems, software and operations to Blyk as a fully managed, hosted service to Belgium and the Netherlands. The hosting service is delivered remotely from the Nokia Siemens Networks hosting center in Vienna.
Posted to the site on 23rd October 2008
Posted to: www.cellular-news.com/story/34277.php