Mobile content retailer, FoneStarz Media says that it has signed a deal to provide content to LG phone owners in 22 countries. FoneStarz will provide a range of wallpapers and animations from its portfolio which LG users can access via their phones or by visiting the LG Mobile website.
FoneStarz will regularly update its customer offering, which will be added to the LG portals and independently managed by Electronic Arts.
LG mobile is also employing a billing system that allows customers to collect loyalty points which can be redeemed for downloads. By visiting the LG mobile website and completing customer surveys users will earn themselves credits which they can then exchange for content.
Dave Moreau, Chief Executive Officer, FoneStarz Media said, "Forming this partnership with one of the world's leading handset manufacturers provides FoneStarz with a fantastic opportunity to distribute our range of content to new users around the world. The innovative purchasing method provides customers with an appealing alternative to download."
FoneStarz hosts, manages and publishes multiple content formats for over 2,600 different handset types and currently licenses and aggregates content from more than 130 partners worldwide.
Posted to the site on 2nd October 2008
Posted to: www.cellular-news.com/story/33941.php