US electronics retailer, RadioShack has announced plans to upgrade its merchandise presentations in approximately 4,000 neighborhood stores nationwide. Store upgrades will include redesigned interactive wireless and GPS displays and enhanced signage. The company plans to upgrade the majority of its 4,000 stores in time for the holiday shopping season with any remaining stores set to receive the upgrades early next year.
Wireless sales represents around a third of RadioShack's annual income.
"We've created a more organized store that is easier to navigate. Our new interactive displays are designed to house entire product categories. This will help customers compare and contrast product features and aid them in focusing on questions they may have of our knowledgeable staff members," said Peter Whitsett, RadioShack's executive vice president, general merchandising manager. "We know our customers' technology needs are constantly changing; our upgraded store format will allow customers to identify the best personal technology solutions for their needs.
"We have created presentations that respond to our time-constrained customers' need to make complex technology decisions quickly," he said. "The fixture modifications will allow a higher level of customer interactivity across RadioShack's broad assortment of small and portable electronics."
At the same time, the Company is extensively remodeling 14 stores in targeted markets for further evaluation. These specific locations will include more dramatic changes in color, store design and signage than the system-wide upgrade.
The company stated that both of these projects are within the previously stated capital expenditure plan of $80-$100 million for fiscal year 2008.
Posted to the site on 17th September 2008
Posted to: www.cellular-news.com/story/33683.php